Profit and Innovation Strategies in Low-Tech Firms

نویسنده

  • HOLM-DETLEV KÖHLER
چکیده

The present article outlines the main developments of what may be called the ‘new innovation theory’. This theory is based on the work of Schumpeter and combines it with the profit strategy approach. The purpose of this combination is to show that innovation needs to be embedded in coherent profit strategies in order to be effective. Innovation capacity and economic performance are much more the result of the smooth interplay between the stakeholders of firms than of high-tech or the intensity of research and development. The argument is illustrated in a comparative case-study of two firms.

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تاریخ انتشار 2008